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Are pay-per-clicks days numbered?
So we’re in the web2.0 age and the web’s advancing quicker than ever, new interfaces, social aspects, interaction of users with data etc etc. One thing that hasn’t changed is the model us advertisers...
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Google trialing cost-per-action
Google is trialing cost-per-action adverts on publishers sites in the U.S. I’ve been expecting this for some time as a natural progression for Adwords/Adsense to move to a similar model to affiliates....
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So now we’re officially in recession where should the marketing spend go?
So we’re officially in a recession now (according to official government figures via the BBC) with no sign of things getting better anytime soon. Marketing budgets are being slashed by many and...
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